Market Analyst Job

Location: King's Lynn, Norfolk - Head Office
Role: Market Analyst - Permanent position with Flexible working based on 37.5hrs / week
Salary: Very competitive rates based on experience

As Europe’s leading commercial refrigeration manufacturer, we pride ourselves on both the products we supply and the levels of customer service we provide.

We manufacture refrigeration that finds a home in kitchens belonging to all manner of famous faces, including Tom Kerridge, Michael Caines and Her Majesty the Queen, and hospitals, care homes, schools, and your favourite restaurants. You’ll often see them on programmes such as Bake Off: The Professionals and MasterChef. When it comes to commercial fridges and freezers, we are at the forefront of new technology, pioneering new standards in temperature control, hygiene, efficiency and appearance.

As part of a small, expert marketing team you’ll utilise the full 5Ps of the marketing mix in a rewarding role. You’ll plan and conduct general external marketing trend analysis in addition to focused product related research to understand. You’ll become an expert in interpreting user/customer interaction and be able to identify opportunities by capturing their pain points and recommendation solutions that will feed into new product development (NPD) Marketing Specifications.

Using your experience of researching you’ll work closely with internal and external stakeholders across the business, taking projects from concept through to launch, and subsequent reporting of success.

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Duties and Responsibilities:

• Develop customer insight and emerging trends through market research to drive innovation, liaising with stakeholders to understand business needs and work with them to implement growth strategies

• Working with the Marketing team and third-party agencies to find impactful ways of using knowledge to enhance marketing collateral, bringing to life both overt & hidden benefits of the product portfolio

• Work closely with commercial units to gain an appreciation of objectives, key milestones and focus areas, in addition to any new product development opportunities

• Provide required marketing related content for back-office ERP system, for both new and existing ranges

• Develop robust approach to competitor analysis, applying knowledge of the competition's products, services and pricing activity, understanding strengths and weaknesses whilst ensuring this is translated coherently through to marketing strategy

• Transform of our product roadmaps into detailed requirements and KPIs, ensuring that the portfolio stays on plan, contributing and delivering the service and product goals of strategic business plans whilst creating buy-in for the vision both internally and with key external partners

• In addition to the above there is the requirement to carry out other general duties, within the capability of the post holder

Essential Knowledge, Skills, Experience & Abilities:

• Enthusiastic well-rounded Marketer, able to communicate effectively at all levels
• Lateral thinking with a natural ability to get the most from collaborating with internal teams and onboarding the strategic vision
• Dynamic and progressive project management skills essential
• Pragmatic and innovative thinker with a keen eye for detail
• Good presentation & communications skills - able to develop briefs and translate into communications
• Ability to identify customer pain-points and translation into differentiated feature & benefits
• Adaptable self-starter with proven record of managing multiple tasks at one time and agile working within tight deadlines in response to business demands
• Excellent command of English with accompanying Microsoft Office (Word, Excel & PowerPoint etc) skills
• Data analysis - ability to manipulate & analyse data
• Motivated to work independently, but also as part of a larger team

Desirable:

• Previous experience ideally in a B2B environment

• 2:1 or above Business/Marketing/Engineering related degree

A fantastic career opportunity for anyone interested in joining our dynamic team.

Get in touch for more details!

Apply now!

GDPR Compliance

Due diligence when dealing with all personally identifiable information in accordance with current data protection regulations.

Security Awareness and Data Protection training will be mandatory to comply with current Data Protection Regulations and associated competency standards.